About Outdoor Smart! Inc
Outdoor Smart! Inc, operating the Campfire Collective website, experienced a significant data breach impacting its users. The breach was caused by an external hacking incident that compromised the security of personal information. The breach affected a total of 19,864 individuals, including 6 residents from Maine. The unauthorized access was discovered on December 4, 2025, but the breach had occurred earlier on February 15, 2024.
What Happened
On November 3, 2025, Outdoor Smart was alerted to unusual activity on its Campfire Collective website and promptly initiated its incident response protocols. After an investigation, with the assistance of third-party cybersecurity specialists, Outdoor Smart identified the presence of unauthorized code capable of capturing payment card information used when making purchases on the Campfire Collective website. The unauthorized capturing of payment card information may have occurred between February 15, 2024 and November 4, 2025. Outdoor Smart immediately removed the unauthorized code on November 4, 2025.
The breach involved unauthorized code capturing payment card information from the Campfire Collective website, affecting 19,864 users. The breach was identified on November 3, 2025, and resolved by November 4, 2025.
Next Steps
Affected users are advised to remain vigilant against identity theft and fraud by reviewing their account statements and monitoring their credit reports for any suspicious activity. Users should take advantage of the complimentary credit monitoring and identity restoration services provided by Outdoor Smart. Additionally, users can follow the guidance provided in the notification letter to further protect their personal information. It is recommended to report any suspicious activities or identity theft incidents to financial institutions and relevant authorities.
Identity Theft Protection Services
Outdoor Smart is offering impacted individuals 24 months of complimentary credit monitoring and identity restoration services through Epiq. The services include 3-Bureau Credit Monitoring with alerts, SSN Monitoring, Dark Web Monitoring, and Identity Restoration support. Users are encouraged to enroll in these services to benefit from real-time monitoring and alerts for any suspicious activities. Additionally, up to $1 million in identity theft insurance is provided to cover expenses related to identity theft recovery. Affected users should take advantage of these comprehensive protection services to safeguard their personal information.